Social Media Ministry Cheat Sheet [Infographic]

Graphics design and social media go hand-in-hand. For the church communicator and pastor who need to have all social media channels firing at all times, knowing what sized images and graphics to use both for


10 Reasons Why People Use Social Media

Social media is both a blessing and a curse. If you ve spoken with anyone recently about Facebook or Twitter or Instagram, I m sure you ve probably griped, even if just a little. While it can be

2 Rules to Follow When Social Media and Church Culture Collide

We all want to keep up with communication trends so that we can reach our world. We remind ourselves that the Apostle Paul said “I have become all things to all people so that by

How Frequently Should I Be Posting To Each Social Media Platform?

EVERYONE HAS THE SAME QUESTION ABOUT SOCIAL MEDIA PUBLISHING One of the most common questions I get from people who are getting a handle on social media for the organization is: how frequently should I be posting stuff on social media? And can I just copy what I post on one network and put it on another? The eternal question about social media publishing frequency! Like all questions, there is a spectrum along which the right answer for your organization and brand might be a little bit different than others. But there is a general rule which I explain through my 4X4 Framework for Frequency. STOP THINKING IT’S ALL THE SAME Each social media platform has its own culture and subtle expectations for how frequently you should be publishing content. If you go overboard (or under), then you’ll see people start to disengage, mute your or unfollow you. I like to explain that it’s the same thing for conversational expectations whether you are at a cocktail party, a board meeting, or the librar