How Frequently Should I Be Posting To Each Social Media Platform?

EVERYONE HAS THE SAME QUESTION ABOUT SOCIAL MEDIA PUBLISHING One of the most common questions I get from people who are getting a handle on social media for the organization is: how frequently should I be posting stuff on social media? And can I just copy what I post on one network and put it on another? The eternal question about social media publishing frequency! Like all questions, there is a spectrum along which the right answer for your organization and brand might be a little bit different than others. But there is a general rule which I explain through my 4X4 Framework for Frequency. STOP THINKING IT’S ALL THE SAME Each social media platform has its own culture and subtle expectations for how frequently you should be publishing content. If you go overboard (or under), then you’ll see people start to disengage, mute your or unfollow you. I like to explain that it’s the same thing for conversational expectations whether you are at a cocktail party, a board meeting, or the librar

5 Ways To Reach 81% New People In Your Community For Christmas

CHRISTMAS! Nearly everyone loves it. Quite literally nearly everyone apparently. And is your church communications taking advantage of that fact? FIRST THE FACTS According to Pew research, clearly the major major major majority of Americans (92%) and nearly all Christians (96%) say they celebrate Christmas  . You could have guessed that, right? But check this out: Did you know that 81% of non-Christians in the USA celebrate Christmas Too? WHAT??!? you exclaim? (Yes, I can hear you right now). An astounding 87% of people with NO religion celebrate Christmas. 3/4 of Asian-American BUDDHISTS (76%) celebrate Christmas. 73% HINDUS in the US say they celebrate it too. About 1/3 of JEWISH Americans (32%) – had a Christmas tree in their homes during the most recent holiday season according to a survey from 2013. Some of these of course have a non-Jewish spouse and many don’t. A TALE OF 2 CHRISTMASES Of course there are two versions of the holiday going on. About a 1/3 (32% actually) celeb

INTERVIEW: Why You Should Take Notice Of UNreasonable Churches

Today I had a chance to catch-up with Rich Birch, founder of resource site and podcast for church leaders as well as author of the new book, UNreasonable Churches. Turn up your sound and click to play the interview video: Rich cites a stat that

The One Day Your Team Can’t Afford To Ignore

I recently shared a couple dozen statistics about the growing efforts behind #GivingTuesday for nonprofit fundraising. If you haven’t seen any of them, take a moment to click through and browse through some of the compelling facts about the growing giving event for nonprofits. WHY #GIVINGTUESDAY WORKS Part of the magic is that this designated day for giving is taking advantage of one of the key key pillars of my TED is your Friend in Promotion framework.