How Frequently Should I Be Posting To Each Social Media Platform?

EVERYONE HAS THE SAME QUESTION ABOUT SOCIAL MEDIA PUBLISHING One of the most common questions I get from people who are getting a handle on social media for the organization is: how frequently should I be posting stuff on social media? And can I just copy what I post on one network and put it on another? The eternal question about social media publishing frequency! Like all questions, there is a spectrum along which the right answer for your organization and brand might be a little bit different than others. But there is a general rule which I explain through my 4X4 Framework for Frequency. STOP THINKING IT’S ALL THE SAME Each social media platform has its own culture and subtle expectations for how frequently you should be publishing content. If you go overboard (or under), then you’ll see people start to disengage, mute your or unfollow you. I like to explain that it’s the same thing for conversational expectations whether you are at a cocktail party, a board meeting, or the librar


Author: ministrydesigns1

Ministry Designs has a heart for giving ministries the ability to have a profound impact on the web!

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